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How We Created a Successful Cross Promotion Event in Idle Miner Tycoon

Leap down into the mines with us and Ezio from Assassin’s Creed

August 18, 2021

How We Created a Successful Cross Promotion Event in Idle Miner Tycoon

When it comes to running a game live for five years, you need a lot of creativity and input to come up with new ideas. Our goal is to give the Idle Miner Tycoon community new exciting updates and fresh content to continue to keep the game entertaining. Themed event mines, new super managers, or even a new continent with lots of new mines to explore – we always want to give our players something new to discover. Our recent event mines were especially fun because we had the opportunity to do a cross-promotion with our friends from Ubisoft: Curtains up for Master Assassin Ezio Auditore – our new Super Manager in Idle Miner Tycoon. 

What does it take to plan and successfully execute such a cross promotion? What idea went into the game design, and how do you adapt such an iconic character to the Idle Miner Tycoon graphic style? First, Product Manager Merlin will take us through the planning process. Katherine, Senior 2D Artist on the IMT team, shares the thoughts behind the design process. 

A CROSS-PROMOTION IN THE MAKING 

Merlin

Let’s hear from Merlin

With 47 people currently working in the teams of Idle Miner Tycoon, you can bet there are quite a few who have spent many hours immersed in the Assassin’s Creed universe. There was no question that a cross promotion with the world of Assassin’s Creed would create much excitement in the team, and we were absolutely hyped to work with such a big and popular IP. 

We had our first Cross Promotion with Ubisoft in 2020, when we released the Just Dance event mine, but this time, the promotion was supposed to be a bigger project. We planned four event mines, which makes up a whole season running from June 14th until July 12th and on top of that we wanted to release a new Super Manager.